Chris Licht Firing Won't Save Dying CNN Network

CNN fired their CEO Chris Licht last week after just 13 months on the job. Licht’s performance wasn’t great, but firing him isn’t going to fix any of the lingering problems that the dying corporate media outlet is still facing. Mike Papantonio & Farron Cousins discuss more.

Link – https://www.thedailybeast.com/embattled-cnn-boss-chris-licht-gets-the-boot?ref=home

Link – https://danieldrezner.substack.com/p/cnn-and-the-inventory-problem

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*This transcript was generated by a third-party transcription software company, so please excuse any typos.

CNN fired their CEO Chris Licht last week after just 13 months on the job. Licht’s performance wasn’t great. It was pitiful. But firing him isn’t going to fix any of the problems that this dying, dying, dead corporate media outlet is still facing. Who killed them? Zucker. Zucker killed these people, but they still, what’s so amazing, when I read this story, the staff that Zucker hired said, oh, we want Zucker back. Really? He destroyed your job. He’s destroyed your network. He’s destroyed everything about CNN, but the staff wants him back. It’s like crazy people, crazy people are running the crazy asylum. Right? And don’t they have to respond to these employees, say, I don’t care what you want. This isn’t working for us. Right?
I agree. I mean, I don’t think these employees necessarily need to be calling all the shots. I do think they should have a say, you know, in what happens at their network. This is their job. But at the same time, I think all of that is total BS. I don’t think Licht was fired because he did the Trump Town Hall and the employees didn’t like it. Nobody liked it, but it did bring them ratings. So in terms of what CNN did, for them, the network, it was a success. What I think the big problem is with not Licht, not even necessary, well, actually it does go back to Zucker. That network is the most boring thing you can find on cable TV. Not just cable news, but cable TV in general. Because even the hosts, they look bored. They look tired. They don’t want to be there. They just want to go in, read their script and get the hell out of there.
Isn’t that part of the problem? Read the script. Okay. Do you think Walter Cronkite came on the set every night and just read the script? Or do you think he worked on the story? Do you think Huntley and Brinkley just came in every night and just read a script? Or did they actually work on the story themselves? We don’t have news reporters anymore. Look, this is, there’s an easy solution. By the way, the article that was written on this, it just, it landed the same way we have. We have been saying there’s an easy solution here. You know what it is? Report the news. Tell us what the news is. Put people in the field that are actually journalists. People, I don’t, you know, people are tired of looking at these talking heads that look like game show celebrity hosts.
They don’t want that anymore. They want the news. When they go to CNN, they want the news. Matter of fact, they did the numbers on this and they found out people still go to CNN when there is a crisis, right? So, and the conclusion to all of this is, okay, if they go to CNN when there’s a crisis, great. That’s gonna, I hate that there’s a crisis, but they go to CNN. But you could take that and you could add something real simple. Report the news again. Tell us what the news is. I don’t need that little freak, stellar, Stelter, whatever his name was, or Don Lemon giving me an idea of what they think about it. Just tell me the news.
Well, and you know, when you look at Fox News and you look at MSNBC, you know, they’re the two at the top of the ratings. And it’s not just because of the ideological bents of those networks. That does play a role. But at the same time, people tune into it because they’re watching hosts who actually believe in what they’re talking about. They have passion. They enjoy what they’re doing. And that is a big difference, right? Even if you disagree with, you know, the host, whatever, doesn’t matter. They’re still passionate about it. Which is same as you and me, because we can sit here, talk about a story about, look, Americans.

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